e.l.f. Power Grip Primer, a gel-based hydrating face primer designed to smooth skin and enhance makeup grip, moisturizes and preps the skin for foundation application, 0.811 fl oz (24 ml).

About the Product
Smooth Skin & Grip Primer: Your makeup. It won’t go anywhere. Prepare your skin with this gel-based face primer that has the power to grip your makeup while giving your skin a natural glow and a smoother complexion.

Suitable for All Skin Types: Our Power Grip Primer’s formula is clear with a translucent finish, making it suitable for all skin types and tones. It is non-comedogenic (won’t clog pores).

Hydrates While Moisturizing: Enriched with powerful ingredients like hyaluronic acid, it keeps your skin hydrated and plump. This makeup primer nourishes, preps, and smooths the skin, improving its appearance and feel.

How to Use: Apply evenly to your face before makeup, gently tapping it into the skin with your fingertips. The warmth of your fingers helps the product melt into the skin for even application. Wait 30 seconds before applying makeup. Discontinue use if irritation occurs.

Skin-Loving Ingredients: All ingredients are made with the skin-loving components you want, minus the toxins you don’t need—all at a price that works for you. All e.l.f. products are 100% cruelty-free and vegan.